Joey "The Truth" Atlas
M.S. Exercise Physiology -
Private Body and Health Improvement Coach
April 9, 2025
That’s one of the first questions that new coaching clients in their 40’s, 50’s and 60’s ask me when they get started with me…
And the reason they ask this specific question is because - just like most people, they are confused, frustrated and simply overloaded with all the supplements they are trying to take on a daily basis…
This story of a former client, Linda, is a perfect example of how I answer that frequently asked question…
And she was on the verge of adding 2 or 3 more - even though, deep down, she knew it was already too much…
I vividly remember the details of that meeting - and much of it was very similar to consultations I had done - and still do - with many women - as well as men…
They’re seeking clarity - truth - and solid direction as they still have goals that are very important for them to reach…
Linda came into my office with a large beach duffel - and dumped a messy pile of products she had loaded up on…
In a voice of frustration she said;
“This is what I take every day and yet I still feel bloated, heavy, flabby, untoned and hardly have any energy - especially when I need it the most.
I’m so confused and I just don’t know what to do to make things right. I’m overwhelmed at this point.
Plus, my husband takes most of this too as he leaves it to me to be in charge of our supplements - and he’s hitting the same roadblocks too, but the men’s version, lol.
We spend at least $640 every month, probably more, on all this and I don’t understand why nothing is working.”
Over the next hour I carefully walked her through why her current approach to supplementation was causing more harm than good…
I had been through this many times before with so many previous clients who were caught in the supplement snafu…
So it was very easy for me to help her make all the proper adjustments and corrections so she could get on track and make real progress toward her body and health goals…
Like many people in midlife - she was always making efforts at trying to get her weight down, get her body more toned - get rid of the awful cellulite in the trouble-zones - and simply feel healthy & good in her own skin…
She just wanted to feel good enough to happily wear a bathing suit come Spring or Summer time - or an out of season surprise vacation…
She and her husband also wanted to get their annual health exams done every year with confidence and without the fear they typically have - thinking that there’s going to be one of those awful health scares that happens in midlife to most people living a common lifestyle…
And while she finally got the exercise part right - and made solid progress with it - she knew if she could get the nutrition side of the equation right - she would be off to the races…
But it was the counterproductive supplement overload we needed to simplify in order to set the stage for her success…
I wasn’t surprised at all by the complaints she was listing out…
See, when we eat well - we are creating a favorable environment for our gut to do all the things it needs to do WITHOUT having to add probiotics to do the job.
Before probiotics became a heavily marketed and sensationalized item, many health-focused people naturally had excellent digestion and a strong gut environment.
Their healthy nutrition framework, including a few food-sourced enzymes, and daily habits gave them the things they needed for great gut health.
So why, all of the sudden, would “most people” supposedly need a probiotic?
The truth is - we don’t…
But clever high-budget advertising has made almost every common consumer think that they do…
..using the same sleazy sales tactics that have been used with a gluttony of junk supplements preying on the regular consumer’s desperation and lack of real knowledge in this area…
It’s an easy sales-pitch as most people want to “lose their belly fat” and “flatten their stomach”...
Next - I pointed out all the “other ingredients” that are used to make all these supplements she was ingesting several times a day - every day…
Fiber volumizers, filler ingredients, silica, stearates, aspartame, sucralose, acesulfame-potassium, etc
…and that these also add up in terms of hidden extra calories and ingredients that our bodies must process and eliminate - or store as excess fat…
What happens to most people is that the overload ends up causing low-energy, excess fluid retention (weight gain and bloating) - mushy flab and “bogs the body down” making it work less efficiently than it should be…
This can also lead to poor sleep - weakness - less desire to exercise, etc…
As I continued I could tell Linda was feeling a bit angry with herself and upset that she just didn’t know how to tell what was truthful info and what was just overhyped nonsense.
She admitted feeling like those companies took advantage of her - which is justified - because most of them do.
But I reassured her that we’d clear this whole thing up…
We’d make her life much easier, save her and her husband a big bunch of money every month…
AND get them both on track to reach their goals - seeing the health and body improvements they had been working for and wanting so badly…
As I explained why we needed to reduce the amounts and types of supplements she was taking - I could see the deep relief in her face and her body…
I could see her eyes getting bigger and brighter - as well as her posture perking up…
Her whole presence was being re-energized and rejuvenated right in front of my eyes…
And the vision of conquering her “nutrition anxiety” would give her true inner peace…
…instead of daily dysfunction and continuous low-level chronic panic.
She now realized all these things she mistakenly thought she needed to cram down her throat, day after day would no longer be necessary.
She mentioned that her husband is going to love this smarter approach as well - especially with all the money they’d be saving.
And they’d be avoiding all the additives, fillers, binders, silicon dioxide, stearates, dyes, silica - and hidden heavy metals that most consumers are unaware of…
I said “the ones to keep taking will go into the small grocery bag and the ones we are pausing will go into the beach bag”...
By the time we were done going through each supplement - the beach bag was almost as full as when she first arrived…
We just had a handful of supplements in the grocery bag that she’d continue taking as we moved forward toward putting the key corrections in place…
I wasn’t crazy about the quality of the ones we were keeping - but my plan was to upgrade those as the weeks progressed and she finished her current supply…
Here’s what we kept - at least for starters - knowing we would upgrade the quality and efficacy in a few weeks…
A multi-vitamin/mineral, a greens powder, a basic antioxidant, a reds powder and ashwagandha.
While these products weren’t organic and there were excessive fillers, fibers and binders in some of them - I knew we would upgrade things later……
and then also add a brain support supplement which - for some odd reason - she wasn’t taking at all.
But at least we got the critical transition started…
And after 3 weeks of being on the revamped nutritional supplement list - and continuing on with her normal training and eating plans - Linda came to see me for a status check-in…
She came in with a huge smile and lots of positive vibes. She looked like a different person to me in terms of her attitude and energy
I could also quickly see she was less bloated, more toned and far more upbeat...
I knew we were on the right track - it was obvious… but things would get even better…
She was so elated that she was starting to see progress - actually seeing her body changing - getting stronger and feeling better as the weeks were progressing.
She said
“I feel like I am now doing the right things and giving my body what it needs, instead of clogging it up and slowing everything down inside me…
I feel so different than when I first came to see you, Joey!”
Now that she was ready to replenish her products - she was ready for my high-quality recommendations and excited to see even more progress with the upgrade to cleaner, more powerful products with more effect…
And here’s what I suggested….
1. A whole-FOOD-sourced, fermented multi-vitamin & mineral supplement that supplies over 100% of the minimum RDA for each nutrient. This is extremely important for active, fitness minded people - as the natural fermentation process makes the nutrients more bioavailable and enables greater uptake by the body as compared to common, mass-market, synthetic multi-vitamins.
2. Not just a greens powder - but a full spectrum organic vegetable combination powder that includes the major colors (red, yellow, orange, purple) derived from various veggies - including sea greens as well.
3. Complementing the full-spectrum vegetable blend is a powerful combination of organic fruit extracts… This complementary blend of organic fruit and vegetable powders provides a powerful combination of phytonutrients - polyphenols - isoflavones - flavanoids - phenolic acids and other potent elements for supporting high health
4. Organic Grape-Seed Extract from New Zealand is one of the most powerful antioxidants on the market - and it’s been around for ages with a strong track record of safety and efficacy… A proven protector against oxidative damage from free-radicals makes this an ideal primary ingredient in this unique formula. As we age - we need strong anti-oxidants to help combat the process - so we can keep youthful vitality at its highest for as long as possible.
5. Organic Neurofactor / Coffee Fruit Extract… This clinically studied extract has been shown to improve Brain-Derived Neurofactor (BDNF) levels and have a positive effect on the brain - both short term and long term.
Sleeping better, mood enhancement, appetite reduction and more mental focus energy & clarity.
It will make the mass-market “mushroom supplements” look like an old fad…
With only 0.04 mg caffeine - this extract of the OUTSIDE fruit covering the coffee bean makes it consumable by almost anyone - even by people with caffeine sensitivities.
And with the vast majority of my clients approaching middle-age and beyond - the indications of dementia prevention alone are enough to make this supplement a “must have”...
6. Low-Dose Organic Ashwagandha
Only the best - the purest… KSM-66 Organic Ashwagandha in a low-dose amount intended for improving sleep and helping with stress relief and anxiety…
Low-dose amount allows for continuous use - and the ability for users to add more ashwagandha, on its own, into daily routine if ever desired at various times of the year, etc.
Bioavailability and uptake may be enhanced with this being strategically included as part of the unique synergistic combination listed above…
It was a bit tedious and they were more costly than they needed to be…
Which prompted several of my coaching clients to ask if I would ever consider creating this myself…
… in a combination all-in-one supplement to make it easier to take daily and save money since it would all be combined into one excellent supplement…
I knew it would be a monumental project - but would be 100% worth it - if I could find a way to do it…
We all knew I was onto something because the benefits and positive impacts were all obvious..
So - I got busy right away…
After a few weeks of diligent and long searching - I found one of the top custom supplement production partners on the west coast…
It was NOT easy and it was NOT a quick 4 month project…
It ended up taking 5 years from start to finish to complete the perfect formula.
My standards were VERY high and my requirements were VERY strict…
This had to be the best of the best….
No corners cut and it all had to be whole-food derived ingredients - all the way down the fine-print “other ingredients” - which almost no other supplement companies do.
I’ll share some of the dramatic scenes, turning points - and ultimate victory in the future - but for now…
You probably want to know where to get your hands on your own body & life improving supply asap..
As you can see - everything I listed out - up above - one by one - is in this unique and special formulation:
if you're interested in making the absolute best progress of your life with your internal health profile…
mental-energy, physical-stamina, functional strength, hormone support…
sleep quality, body-composition, brain-support…muscle-tone, appetite quieting, digestion, immune system support and MORE….
This is one of the CLEANEST formulations you’ll ever see anywhere - whether in the stores or on the internet - to help you do all that…
Even the “other ingredients” are special food-sourced elements intentionally included to enhance the formula as a whole…
AND to negate the need for any cheap synthetic counterproductive ingredients.
It provides women and men with all the essential micros (from fermented vitamins and minerals) plus critical adaptogens - which are almost completely organic - and all whole-food derived.
The total cost came to around $270 per month - which was still worth it because of all the benefits and improvements it gave us as compared to all the mass market low-quality ineffective products on the market…
Remember our health & strength is priceless because it determines the quality of our life - our abilities to live life to the fullest - REGARDLESS of age… Read that one more time.
By properly sourcing the best ingredients and combining them into one ultra-clean formulation - we were able to get the retail price down to just $178…
My plan was to NOT offer this at retail stores at that price level - but rather, make it available to people directly via the website at an even lower cost….
By making this a “direct to consumer” product - I am able to offer it at $148 - and even lower with special discounts…
Such as this one…
While the $148 price is for people who want to buy just one container to try first - or one at a time - I am able to give my monthly supply Auto-Delivery customers a big 20% discount when you choose the convenient Auto-Delivery option
AND….
For all my customers in the USA - when I first released the Elixir Mixer in 2023 - I offered to personally pay for shipping to celebrate the launch - and people LOVED that extra cost savings too… So - I decided to keep that in place as well…
Yes - I pay for your shipping if you’re in the USA.
On that note here are your ordering options…
We're so confident you'll love Brain-Belly-Body Elixir that we back it with a 100% satisfaction guarantee for 365 days on your first order order. If after several weeks or even months you're not completely satisfied, we’ll give you a full refund—no questions asked. Your wellness, your way. Who else offers a 365-day satisfaction guarantee???